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Promoter Funding

After building your company to a force to reckon with, you as the promoter of the business, will always want to expand and grow bigger by way of starting new operations, entering new markets and introducing new products. To do this you may require additional funds. In such a case Promoter Funding against y​our share holding is an excellent way to raise funds immediately.


Why Promoter Funding?

Aditya Birla Finance offers you Promoter Funding as a deft solution to raise funds quickly. Whatever the needs of your business, whether scaling up operations or starting a new ancillary company – it is one of the most reliable business funding options against the shares you own. Thus, it helps you gain the financial wherewithal you require without disrupting your long-term investments.

Your investments in gold and property can be kept out of the ambit of debt when your shares can generate the requisite capital for you. This business financing opportunity against shares generates an instant line of credit. However, the amount of the loan is calculated basis the quality of the stocks or shares you own.

Is Promoter Funding for you?

Promoter Funding is increasingly being used by promoters to grow their business or to increase their stake in the company, as also to convert outstanding securities into equity shares. Promoters may even buy out other investors in the company using the capital raised from promoters shareholding.

Promoters who hold adequate numbers of eligible securities (as stipulated by the lending institution) may find it easier to obtain this loan. There is increased transparency in the process of extending this line of credit, with SEBI regulations making it mandatory for promoters to disclose the value of their pledged shares.

Features of Promoter Funding:

  • Collateral: Owned shares (from approved List of Shares) held by the promoters and holding companies in the promoter group
  • Tenure: Up to 1 year
  • Minimum loan amount: Rs 1 core
  • Loan Margin: 50% and above
  • Purposes and intents: This business funding option may be utilised for a new project, for diversification of business into other areas, increasing personal shareholding, or other business purposes to be disclosed.
  • Benefits: Quick turnaround time, TAT-driven processes, utmost confidentiality of transaction.
Next steps…

  • If you own physical shares, you must dematerialise them before you proceed with theLoan Against Shares(LAS)/ Line of Credit(LOC) application.
  • If you want to apply for Promoter Funding download the application form.
  • Our Relationship Manager can meet you at your convenience.
Do you have questions?

Call +91 84259 66666
OR write to us atabfl-customerservice@adityabirla.com. Click here to arrange a meeting today.


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Aditya Birla Finance Limited Promoter Funding Promoter Funding from Aditya Birla Finance it the reliable options against the shares you own.
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Important Notice

Note : We would like to inform you that we do not accept cash for any transaction.

It has come to our notice that unknown third parties, who are not affiliated with Aditya Birla Finance Limited are forging/mis-selling loan products using our name, brand or logo (explicitly and/or implicitly). Aditya Birla Finance Limited may not have any control over such any third party use of our name and therefore cannot be held responsible for any unauthorised offer, products or services which is made by forging/misusing/faking our brand name. Anyone relying on any such information without verifying and confirming the same with Aditya Birla Finance Limited shall do so at their own risk and liability as to cost and consequences thereof. We also recommend that you do not disclose your personal or financial details to anyone approaching you and claiming to be on behalf of us, unless identity of the person is established or the communication is verified with one of the branches or telephone numbers stated herein.

If you receive a product/ loan proposal from anybody with a name similar to Aditya Birla Finance Limited or claiming to be from Aditya Birla Finance Limited or Birla Global Finance Limited or Birla Finance Limited or any other name which exhibits any connection with Aditya Birla Group or if you have any doubts about such proposal, please feel free to contact Aditya Birla Finance Ltd. immediately on +91 84259 66666. Aditya Birla Finance Limited highly recommends that you ignore any suspicious product/ loan proposals. On no account should you transfer any money without properly verifying and establishing the identity of the entity involved. We once again request you to examine product/loan proposals cautiously and carefully before entering into any transaction with such entities.


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